What happens when you toss out an old bag, or a pair of jeans that doesn’t fit you anymore? It ends up in landfills. In fact, landfills are brimming with so much urban waste that by 2050, India is reportedly going to need a landfill that’s the size of its capital, as claimed by a joint report by Assocham and accounting firm PwC.

A phenomenon that follows the take-make-dispose pattern, Fast Fashion is harming the world more than we realise, contributing to the environmental challenges we face today. And our chase for low prices and elevated styles is fueling the same. Brands are producing garments at a rapid pace and in high volumes, and consumers are constantly thirsting for the next big trend which they can buy without burning a hole in their pocket. But the overproduction, the demand for low costs—and everything in between—give way to outfits with shorter life spans and cheaper quality among other things. All of this combined, impacts the ecosystem to a large extent.

However, let’s take a minute to talk about the solution. Circular fashion—a system in which articles are circulated and reused for as long as they can be, before being decomposed safely—is one way to do your small bit and reduce the harmful impact of fast fashion. It’s the new buzz word in fashion — something that sustainability experts swear by.